RATIONALE

Rational:

For my topic I decided to choose three live event locations destinations. These live event destinations are locations that keep wellington exciting, fun and loud. For the brochure I wanted to focus and illustrate the atmosphere that each of the destinations offers, keeping in mind specific unique elements that these locations have to offer, and also looking at communicating the differences and similarities these destinations share.

Jim Beam Homegrown offers a wide range of national artists, 57 artists and 7 stages with a capacity of 20,000, it is the larger event therefore more of crowded destination. James Cabaret offers a range of international acts throughout the year, with a capacity of 1,000 it is an intimate destination. Bettys offers a range of local DJs, with a capacity of 250 it is more a social destination. 

I wanted to show the popularity of each place by showing the average amount of people that attend to each destination. Through out my compositions the visual language I have used contributes in effectively illustrating my ideas; by focusing on the attendance, price, and average time of event I have re created the atmosphere that each of these venues have to offer. I have chosen the colours I have used effectively to illustrate the energy each destinations offers, I have also used shade in the background to portray the time of day each of the locations begin. By using grid in inDesign I was able to align the text and illustrations so that they were all inconsistently consistent to emphasis on those differences and similarities that the music performance locations share. I have decided to use a stylish font for my headings as it matches the theme and appropriate for the topic of my brochure. 

Through out this process I have learnt that I prefer documenting my process in my workbook rather than the blog, as the workbook is physical and enables me to doodle and sketch ideas. I enjoyed this assessment as I was able to focus on my strength which is vector work. I learnt that I enjoy expressing my ideas through vectors rather than photographs which could be a positive and a negative. For future design work I will work on expending my ability and try working photographs.  Also I will work on documenting more on both medias the blog and the workbook. 

Week 5

Session 1: Exchanging Classes 

In this session we were invited to go to the other class where we had the opportunity to see the other students' work. This benefited me as I were given some feedback on my work from students who had not yet seen it. 

I then began finalising my booklet and adding final touches.

I used a scissors to create a rough noisey texture around the edges of the booklet to compliment the idea of noise thats illustrated

Finalising WorkBook:

Please find an in-depth development, making, critique, understanding and defining of my project within my physical workbook.

Week 4 (Making)

Experimenting With Front Cover and Map:

Annotated in Workbook

FRONT COVER

MAP

Week 4

Session 1: Type

in this session we were critiqing initial mock-ups of double page spreads, focusing on stylistic approach and composition.

"Justify your choice of stylistic approach in terms of communication intent and how it relates to the subject matter and audience." 

Important Questions to Keep looking at...

Do they reflect the emotive quality or essence of subject matter? 

How can you develop your ideas (rather than rejecting what you've done and beginning again from scratch)?

Session 2: type application

We looked at Hierarchy and layout

establish and prioritise the number and levels of info – head, subhead, pull-out quote, secondary info.

I then worked on Hierarchy of information on my map page as I developed the Map.

Week 3 (Making)

Experimenting with Compositions:

Annotated in workbook

James Cabaret 

Week 3

Session 1: Pattern and colour as a visual cue.

In this session we were Analysing the collection of patterns that we were provided, and articulating our intuitive responses to them. This made me think about my compositions and the type of pattern I could add to them to create a feeling. 

My compositions thus far are very vector and dont present 'noise' and a distorted feel like the locations. So i began to look and research textures and patterns that relate to noise. 

After Looking at these I began developing my composition and adding white noise to them to create a composition that is noisey and looks LOUD 

Session 2: Grids and composition

In this session we were provided with a grid template to thumbnail a range of compositions considering mood. 

Week 2 (Making)

We made collages from images collected

In week 2 we made collages from the images we gathered in our research. 

(I have expanded on these collage compositions in my workbook)

James Cabaret

symbolises internationality, resembles the artists traveling to nz to perform at the Jam.

A hall of fun, shows a silhouette of the area the Jam is located, also portrays the process of getting in, first waiting outside then going into the fun

Focus on the idea that the fun is indoor at James Cabaret inside a hall

Homegrown

Focuses on the idea that homegrown is about nature and its sponsorship from Jim beam, and how practically Jim beam and alcohol is mostly the center of attention rather than the artists

once again focuses on the sponsorship from Jim Beam

This composition looks at the outdoors feel that homegrown has